A website that was launched a couple of years ago probably did great then, but now it could use a bit of refreshing. Trends and user requirements changed a lot in the past years, so if you want to remain competitive and attract prospects with your website, you need to be aware that you may need a brand-new Website Design in Halifax, Nova Scotia. Although most business owners don’t like to admit that their website may need a fresher design and image, the following signs will help you decide whether it is time to get one. If your website fits in all of these signs, then don’t worry, hiring an experienced website design marketing agency will solve your issue.
1. Is it mobile-friendly?
Mobile-friendliness is a must for today’s websites. The number of people that use mobile devices to access websites increased considerably in recent times and the numbers are not about to stop now. Google takes this factor very seriously when ranking websites, so if you want to make sure that your site is visible and appreciated by users regardless of what device they choose to use, you need it to make it mobile-friendly as soon as possible.
2. How about its speed?
How much time does your website need to load completely? If it takes more than 3 seconds, almost half of the people that wish to access it will leave instantly and both your traffic and conversion rates will drop significantly. Time today is extremely precious and no one wants to wait for a website to load. If it is not ready to use with 2 or 3 seconds, a user won’t have second thoughts in leaving your site and probably never returning.
3. Is your conversion rate dropping?
If you notice that the conversion rate of your website is not what it once was, then this is definitely a sign that your website may use a new and better website design. Users don’t like lingering too much on a website that is not attractive or easy to use, so if you can’t make them stay, you need to perform some radical changes and improve the way your website looks and functions.
4. The site’s analytics are following a downward spiral
You should constantly use analytics to check on the state of your website. If you see the numbers going down, you should not take this lightly. If your website is not capable of generating organic traffic or this type of traffic is at a very low level, you need to get the help of a website design marketing agency in Halifax, Nova Scotia to improve your website. Also, don’t forget to center the new design around a more effective SEO strategy in order to generate more organic traffic.
5. The changes you made so far are not working
So you’ve noticed that things are not working as they should when it comes to your website and you decided to change something here and there or make some edits where you considered relevant. But, if these chances are not bringing the results you hope and improve the situation of your site, then you definitely need a new website design for it. If the site looks and feels old than it is probably so, and you won’t be able to do anything without a major change of its current design.
6. Your website stopped being competitive?
If you start wishing for your website to look just like the site your competition has then you already fell behind and you stopped being competitive. Of course, it is not a smart move to create a website that looks like the site of your competition, but looking at their strengths and weak spots will allow you to come up with something better, something fresh.
If you are looking for any consultation in Designing App or Responsive Website Design in Halifax, Nova Scotia then you can give us a call at +1 (855) 984-1577 or you can drop us an email at info@websitedesignmarketingagency.com.
