Website Design in Halifax, Nova Scotia – The difference between UX, UI and why it matters for Website
If you have searched for Website Design in Halifax, Nova Scotia, then you’d know that many Website Design Companies in Nova Scotia talk about UX, UI, and web design.
What is the difference between the two?
UX design means User Experience design and is the invisible or the behind-the-scenes side of design. It is all the work that goes into building an app, website, software, etc.
UX includes a combination of user research, information architecture, interaction design, usability testing, and content. strategy.
The idea of UX design is literally to focus on user experience or the customer to understand their habits, behaviors, motivation, and emotions. Once you understand who you are designing for, it becomes easier to prototype and iterate on solutions. For this, you may need to do some actual user testing and market research.
For your website to attract and convert more customers, you need to find a Website Design Marketing Agency in Halifax, Nova Scotia that’s aligned with your vision.
UI is User Interface design, that is the visual side of it. Some UX designers also do UI design but typically they only offer research and wireframes.
Experienced UI designers have strong knowledge of design, fonts, typography, color theory, vectors, motion graphics. Needless to say that they need to be creative in their jobs to do it well.
What is a web designer?
Web designers are graphic designers who specialize in website design and understand UI very well.
Typically, web designers have a client-centric approach to their work while UX designers have a user-centric approach. The role of a web designer is to bring everything together from UI and UX and convert it into a highly functional and useful website that people can engage with. It requires in-depth knowledge of HTML, CSS, JavaScript, PHP, and also web design packages such as Photoshop, Dreamweaver, etc.
Getting the right resource or company for your website can make a huge difference in its usability and relevance for the customer.
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