Website Design Company Halifax, Nova Scotia – Understanding SEO in Simple Terms
SEO, which is also known as search engine optimization is the process of making arrangements to drive your website up in search engine results. People who use popular search engines like Google, Yahoo, and Bing do not tend to go beyond the first few pages of search engine results. If you can bring up your website into these top positions, your chances of attracting more visitors will rise. More than 1.4 billion searches are made in search engines every hour and over 80 percent of the users do not go beyond the first few pages. SEO efforts understand the technique behind the algorithm of search engines. Therefore, it will boost your website up in the results in order to provide more visibility. If you want to secure the best possible rankings, you will need to work with an expert who focuses on Website Design Company Halifax, Nova Scotia.
Search Engine Optimization plays an important role in the success of online businesses. You need to spend a lot of time and money on SEO activities in order to attract more customers unless you have a lot of customers. There is a huge competition among online businesses and people tend to use illegal methods in order to rank their websites high in search engines in order to survive this competition. That’s why Google has taken several steps in order to control these illegal methods and ensure the quality of their search engine results. These arrangements remove all the spam low-quality websites from their search results. The first update that Google used to keep this high standard was known as Panda.
How can your website create an impact on the search engine rankings?
If you want to secure the best possible rankings, you will need to work with an expert who focuses on Website Design Company Halifax, Nova Scotia. Then you will be able to get an SEO-compatible website in Nova Scotia. For example, you can make your website fast loading and mobile responsive. This will help you to enhance the visibility that you can secure on search engines.
How does Google Panda update work?
The Google Panda update target all the low-quality websites which do not have any value to the search engine users. Google is striving to provide the best service to its users, and it can be considered as the main reason behind the development of the Panda update. This update created a lot of issues for content farms. Many people copy content from other websites and include it on their own to fill it. However, this can harm the website as Google indicates them as low-quality websites. In order to survive the Google Panda update, you should avoid shallow articles, use well-edited informative articles, double-check the factual and spelling errors, and only use websites that you would recommend to a friend or bookmark.
How does Google Penguin update work?
Google developed the Penguin update in order to address the issues that are related to keyword stuffing. The experts in Google Penguin update worked well in order to eliminate link spam. Therefore, all website owners are advised to stay away from purchasing links from low-quality websites that have the same anchor texts. If you get links from such websites, you will get flagged by Penguin within a short period of time and it can create a huge impact on your search engine results. From the research, it has been identified that penguin update mainly targets areas such as blog spam, websites with the same anchor text, low-quality article marketing, exact domain overuse, and aggressive linking. If you can stay away from these things, you will get the opportunity to survive the Google penguin update in a convenient way. The Website Design Marketing Agency Halifax you select will be able to help you in overcoming these effects that you will have to experience as you proceed.
A large percentage of visitors who are coming to a particular website come through search engine results. Therefore, you need to pay special attention to it and work hard to stay away from the aspects that would take off your website from search engine results. Both these updates are equally harmful, and all the website owners are advised to pay special attention to them. Get the help of a Nova Scotia SEO specialist and you will not have to worry too much about these algorithm updates of Google.
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