How to enjoy a Website Design Marketing Agency Halifax, Nova Scotia process that is much smarter

The web design process that involves your website is often quite stressful and time-consuming. You fail to receive periodic notifications from the web designer you hired, you constantly wonder whether the design you had in mind will work as desired for your website, and the delivery terms of the finished design are often exceeded, and so on. So yes, the process is far from being a straightforward one. But, with the help of smart design, these things will change. How will it work? Well, a smart web design process is meant to increase the performance of your website and help you achieve the set goals faster and easier.

• Traditional web design vs. Smart web design

Each time someone wishes to design a brand new website or redesign an older one, there are several risks that are connected with the process. In the case of traditional web design, these risks are seen as a normal part of the process and nothing is done to minimize their presence. Most certainly the biggest risk of them all is the amount of money that needs to be paid before the web design process even starts. If you need a business website of a small up to a medium in size, the sums you’ll have to pay are quite consistent, ranging between $15,000 and $80,000. So, again, the investment is rather significant considering that you’ll make the payment before even seeing something palpable or knowing whether your site will work as expected.

Also, in the case of traditional web design, it usually takes up to 3 months for the process to be completed. So, during a quarter of a year, you’ll keep covering costs without getting anything in return. And 3 months are estimated if the process starts as planned and stays on schedule, something that most often doesn’t happen. Thus, the result is that businesses usually end up wasting even more time and money on the web design process. Even when the process is finally over, there are no guarantees that your site will function as you want it to work.

Smart web design fills all the gaps presented by traditional web design, being more agile and intuitive during the design process. Instead of just focusing on the creation of the website, smart web design manages areas like building, maintenance, and adjusting the site so that it fits your goals. So this is definitely a smarter way to invest your money.

• The process of smart design

Outlining the strategy

No process can begin without a proper strategy. So make sure you meet with the web designer you hired and discuss the details of the process. Just make sure to keep them measurable and realistic, and do agree on a time frame, so both of you can be held accountable for the process.

Igniting the smart cycle

Once your website is theoretically ready, you have to launch it and see how visitors welcome it and behave with it. Thus, you collect data and make any necessary adjustments, including changing the initial strategy if it doesn’t provide the desired results.

• The 3 main pillars of smart design

1. Keep risks low

If traditional web design sees risks as something normal, smart web design will do its best to avoid them, aiming for a fully functional website as soon as possible. This is why the “launchpad” exists, so you can launch a website that is entirely operational to see what works and what doesn’t, instead of wasting time while waiting for the final website to be ready.

2. Never stop learning and improving

In contradiction with traditional web site design, smart design will not stop once the website was launched. For several months, the website will be observed and analyzed, to see how visitors interact with it, and if it is capable of delivering the desired results. You will constantly learn how to make your website better and have the chance to bring improvements every time you consider it necessary.

3. Aligning with your business goals

After obtaining the primary user data, you will be able to make the adjustments that will take you closer to your business goals. The best part about smart web design is that it brings your sales, marketing, and design teams together, in alignment with the goals of your business.

If you are looking for any consultation in Responsive Website Design then you can give us a call at +1 (855) 984-1577 or you can drop us a mail at info@websitedesignmarketingagency.com.