Website Design Marketing Agency Halifax, Nova Scotia explains you the importance of customer experience for marketing
User experience or UX, as it is also known, is an extremely important part of a website and its marketing strategy. You need it in order to provide an outstanding experience to the people that access your site, so you definitely need a positive one if you want to make sure that your marketing strategy will provide the right results. A Website Design Marketing Agency Halifax, Nova Scotia is just what you need for a successful marketing campaign, although it wouldn’t hurt if you also know why customer experience is so essential for this particular part.
It improves the ROI
If you don’t really see the point of investing in user experience, then maybe you’ll see it after you realize that it will help you achieve a better ROI. You need to understand that people are ready to pay more if in return they will get an outstanding customer experience. How efficient is UX in getting a higher ROI? Well, do have in mind that for each dollar you choose to invest in UX, you will get 100 in ROI. If you actually know that your potential clients want and incorporate that in your website, your efforts will certainly be appreciated.
It reduces the bounce rate
Did you know that 89% of the people that choose to work with the competition do this because of poor customer experience? So, you need to do whatever it takes to keep people on your side. You should know that a web page that loads slowly is the most common aspect that makes people what to exit it. To make people stay on your website, you need to make sure that it loads in less than 3 seconds. So make sure things happen this way.
Your design must be appealing
If you want to impress every single person that access your website, the only way to achieve this is through the website’s aesthetics. Over 90% of the impressions made when checking out a new website are related to the design of the website. A great website design will also increase the credibility of your website, plus almost 40% of the people that visit a site will never return if the design of the site is bad. So, you should definitely get the help of a Website Design Marketing Agency in Halifax, Nova Scotia, and make sure that the design of your website is attractive, within the latest standards, and closely connected with the image of your brand and business.
Going mobile is another plus
You need to have a website optimized for mobile these days, out of the obvious reason that a large percentage of people that use the Internet are using a mobile device. Also, it is good to know that 74% of the people that visit your site and notice that is mobile is highly likely to come back. You probably didn’t know that people are more prone to make a purchase if the site is mobile-friendly, that they have a better option about the company that provides such a website, and that a poor mobile experience will drive almost half of them away. So do have this aspect in mind if you want to provide an outstanding customer experience.
If you are looking for services like Responsive Website Design or Website Design Marketing Agency Halifax, Nova Scotia or Marketing Agency Halifax, Nova Scotia then you can drop us an email at info@websitedesignmarketingagency.com.
